Conference Tracks
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Marketing to Kids
Mini-Plenary: MP 2.1: Taxing Sugar-Sweetened Beverages for Public Health: What Have We Learned From the Mexico, Berkeley, and San Francisco Initiatives?
2013 and 2014 were watershed years for public health efforts to levy taxes on sugar-sweetened beverages. As other locales across the country consider whether such a tax might be right for their community, the Mexico, Berkeley, and San Francisco experiences hold key lessons about winning strategies, the beverage industry's response, and early data about the impact of sugar-sweetened beverage taxes on consumption.
Please Click the Speaker names below to see their submitted biosketch.
Rebecca Berner, El Poder del Consumidor, Directora de Desarrollo Institucional
Speaker submitted biosketch
Rebecca has dedicated her career to strengthening civil society organizations committed to rights-based societal transformation in Mexico and Latin America through popular education, program development, campaigning, fundraising, institutional strengthening and networking. At the Mexican consumer rights organization El Poder del Consumidor—a main advocate of the national SSB tax passed in 2014—, Rebecca supports awareness raising and networking to further obesity prevention in Mexico, including participation in the design and evaluation of mass media campaigns, such as "Don't harm yourself drinking sugary drinks," "Let's go back to water," "Our kids come first" and most recently "What did your kids eat today?" on the threat of diabetes to future generations in Mexico.
Speaker submitted biosketch
Maureen Erwin is a partner at Erwin and Muir, a San Francisco-Bay Area political consulting and public affairs firm. Founded in 2008, Erwin and Muir hold a 90% win record and have secured over half a billion dollars in financing for schools, roads, transportation infrastructure and parks improvements through 2/3rds voter approval. Erwin and Muir managed San Francisco’s November 2014 soda tax measure, Proposition E, which garnered 56% of the vote despite being outspent 30:1 by the beverage industry. Their portfolio includes successful campaigns for US Congress, state assembly, county supervisor, city council, and community outreach for non-profits, school districts and trade associations.? erwinandmuir.com
Xavier Morales, Executive Director, Latino Coalition for a Healthy California
Speaker submitted biosketch
Xavier, executive director for the Latino Coalition for a Healthy California, served on the Berkeley Measure D Steering Committee that passed the first SSB tax in the US and is also serving on the Panel of Experts that advises the city on the allocation of the tax revenues. He serves on the boards of The Praxis Project and The California Pan-Ethnic Health Network. Xavier studied environmental sciences at the University of California and city and regional planning at Cornell University.
Moderator: Harold Goldstein, Executive Director, California Center for Public Health Advocacy
Speaker submitted biosketch
Harold Goldstein, DrPH, is the Executive Director of the California Center for Public Health Advocacy, founded in 1999. CCPHA is a nationally recognized leader in advocating for public policies to address the social, economic, and community conditions that perpetuate the obesity and diabetes epidemics. CCPHA has lead groundbreaking statewide campaigns including the removal of soda and junk foods from schools and establishing the nation’s first state menu labeling law. Harold has a Bachelors degree in physiology from UC Berkeley and both Masters and Doctorate degrees in public health from UCLA.
Presentations/Handouts
WS 2.3: Would You Eat 91 Cubes of Sugar: A Look at Several Strategies for Decreasing Consumption of Sugary Drinks
In this session, experts will provide a local perspective on either implementing and/or assessing a public health campaign aimed at reducing sugary drink consumption or increasing water consumption. Session highlights include an illustration of how healthy beverage media campaigns can be part of an integrated approach to encourage healthier beverage choices in low-income communities and a statewide initiative model to increase awareness on the health impacts of sugar-sweetened beverages.
Please Click the Speaker names below to see their submitted biosketch.
Speaker submitted biosketch
Hannah Chichester is a sophomore at Skyline High School in Front Royal, Virginia. She has been a member of Y Street, Virginia's largest youth-led volunteer group, for 2 years.
Speaker submitted biosketch
Sarah Chichester is a sophomore at Skyline High School in Front Royal, Virginia. She has been a member of Y Street, Virginia's largest youth-led volunteer group, for 2 years.
Henry Harper, Director of Community Outreach and Development, Virginia Foundation for Healthy Youth
Speaker submitted biosketch
Henry Harper is the Director of Community Outreach and Development for the Virginia Foundation for Healthy Youth. His primary responsibilities include the planning and coordination of all of the foundation’s conferences and community trainings. Henry oversees several staff and conference committees within the foundation and is responsible for the budgeting and contract management of all conference suppliers and contractors. Henry has worked in the field of Outreach and Communications since graduating from Old Dominion University in 1986.
Morgan Pareja, Associate, The Sarah Samuels Center for Public Health Research and Evaluation
Speaker submitted biosketch
Morgan Pareja earned her MPH in Health Behavior and Health Education from the Gillings School of Global Public Health at the University of North Carolina. As an Associate, Morgan is involved in all aspects of project management including evaluation design, tool design, data collection, qualitative analysis, report writing, and dissemination. Morgan’s research interests include health disparities among Latino and urban communities, chronic disease prevention, school health issues, and health policy evaluation. She has extensive experience evaluating nutrition and physical activity environments.
Moderator: Renee Gross, Coordinator of Legal Initiatives, Rudd Center for Food Policy and Obesity (UConn)
Speaker submitted biosketch
Renee Gross is Coordinator of Legal Initiatives at the Rudd Center for Food Policy & Obesity. She provides legal analyses for policy options concerning food marketing, healthy drinks, obesity, and nutrition issues. Renee works at the local, state, and national level to build understanding and support for food and beverage policies, and helps translate the Rudd Center’s research findings into essential legal reforms needed to effectuate lasting change.
Presentations/Handouts
WS 3.3: Unhealthy Food Marketing in Schools: National Progress, State and Local Action
Each year, companies spend $150 million marketing (mostly unhealthy) foods and beverages in U.S. schools. Companies have made commitments and USDA has proposed a national school marketing policy. Come hear about what's happening regarding school marketing at the national, state, and local level. Speakers will share best practices, lessons learned, and other resources to support efforts to address unhealthy food marketing in schools.
Please Click the Speaker names below to see their submitted biosketch.
Speaker submitted biosketch
Sabrina Adler is a senior staff attorney at ChangeLab Solutions, where she works primarily on legal and policy issues related to food marketing to children. Previously, she assisted legal aid attorneys with child care cases and did policy work on health and obesity prevention as an attorney at the Child Care Law Center. In addition, she founded the San Francisco Medical-Legal Partnership to provide direct legal services to low-income pediatric patients and their families. Her practice included advocacy in housing, health, public benefits, disability, education, and family law. Sabrina graduated from Brown University (magna cum laude) and Stanford Law School.
Stephanie Tama-Sweet, Western Region Campaign Manager, Voices for Healthy Kids, American Heart Association & American Stroke Association
Speaker submitted biosketch
Stephanie Tama-Sweet currently serves as the Western Region Campaign Manager with Voices for Healthy Kids, an AHA initiative focused on reversing childhood obesity. Prior to this role she served as a State Director of Government Relations for the AHA where she secured increased funding for tobacco prevention, physical activity and nutrition programs. Stephanie has also lobbied on health reform and prevention, food security and low-income housing policies and has led local electoral campaigns. Stephanie holds an MA degree from Biola University and undergraduate degrees from the University of Wisconsin-Madison.
Moderator: Margo Wootan, Director of Nutrition Policy, Center for Science in the Public Interest
Speaker submitted biosketch
Margo Wootan was recently named one of the Most Innovative Women in Food and Drink by Fortune Magazine and recognized by Harvard School of Public Health for her leadership in public policy. She is the director of nutrition policy at the Center for Science in the Public Interest (CSPI), named as the top Ranked Nonprofit for National Childhood Nutrition/Health. Dr. Wootan received her B.S. in nutrition from Cornell University and her doctorate in nutrition from Harvard University’s School of Public Health. Wootan has coordinated and led efforts to require calorie labeling at fast-food and other chain restaurants, require trans fat labeling on packaged foods, improve school foods, reduce junk-food marketing aimed at children, and expand nutrition and physical activity programs at CDC. She co-founded and has led both the National Alliance for Nutrition and Activity (NANA) and the Food Marketing Workgroup.
Presentations/Handouts
WS 4.3: Effective Messaging to Build Public Support to Curb Unhealthy Food Marketing to Children
Effective messages that resonate with parents and mobilize them to action are needed to accelerate progress to reduce unhealthy food marketing to children. This session will share the findings from focus groups representing diverse sets of moms across the country, highlight effective messages to mobilize parents, and discuss how the results can support national, state and local efforts to reduce unhealthy food marketing to children.
Please Click the Speaker names below to see their submitted biosketch.
Speaker submitted biosketch
Anita Sharma has over 10 years of experience conducting qualitative and quantitative research for nonprofits, foundations and advocacy organizations. Her research often informs public discourse on issues related to health and nutrition, including children’s health and nutrition. Some of her current and past clients include the Bill & Melinda Gates Foundation, the Center for Science in the Public Interest, ChildObesity180, W.K Kellogg Foundation, and the U.S. Department of Agriculture.
Margo Wootan, Director of Nutrition Policy, Center for Science in the Public Interest
Speaker submitted biosketch
Margo Wootan is the director of nutrition policy at the Center for Science in the Public Interest, one of the country’s leading health advocacy organizations that specializes in food, nutrition, and obesity prevention. Dr. Wootan received her B.S. in nutrition from Cornell University and her doctorate in nutrition from Harvard University’s School of Public Health. Wootan co-founded and coordinates the activities of the National Alliance for Nutrition and Activity and the Food Marketing Workgroup. She has coordinated and led efforts to require calorie labeling at chain restaurants, improve school foods, and reduce junk-food marketing aimed at children.
Moderator: Margo Wootan, Director of Nutrition Policy, Center for Science in the Public Interest
Speaker submitted biosketch
Margo Wootan was recently named one of the Most Innovative Women in Food and Drink by Fortune Magazine and recognized by Harvard School of Public Health for her leadership in public policy. She is the director of nutrition policy at the Center for Science in the Public Interest (CSPI), named as the top Ranked Nonprofit for National Childhood Nutrition/Health. Dr. Wootan received her B.S. in nutrition from Cornell University and her doctorate in nutrition from Harvard University’s School of Public Health. Wootan has coordinated and led efforts to require calorie labeling at fast-food and other chain restaurants, require trans fat labeling on packaged foods, improve school foods, reduce junk-food marketing aimed at children, and expand nutrition and physical activity programs at CDC. She co-founded and has led both the National Alliance for Nutrition and Activity (NANA) and the Food Marketing Workgroup.
Presentations/Handouts
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